On the S/S 21 runways denim is showing off its ever-versatile nature by taking on the form of dresses, jackets, jumpsuits, suits and renewing its style with new prints and unusual decorations.

The perfect meeting of two apparently separate worlds finds its full expression in the “Sporty Preppy” mood, where Spring/Summer 2021 is tinged with playful and feminine colours, renewing the concept of sportswear.

At Fashion for Breakfast we have observed the latest Fashion Weeks from up close to put together a complete analysis of the trending colours that took over the runways.The palette for the next S/S 21 season is complete, composed of a balanced mixture of classic, neutral timeless shades and touches of more modern and bright colours.

For the S/S 21season stylists are hitting the runway with their new proposals in knitwear.

The physical events at London Fashion Week were scaled down and the usual crowds were missing. But this created a strong focus on a group of key influencers and also allowed for a closer scrutiny of each style.

 Events bring home the realisation that we are vulnerable and dependent on our health, the environment and each other.

The COLOUR report signals the start of a new season. More than colour analysis, it also reveals the three big CONCEPT themes.

A mood that takes us back to the fascinating atmosphere of New York in the ’50s, but with a sporty touch that makes it modern. The inspiration for this theme comes straight from classic aviator outfits, embellished with leather utility details, vintage-style shoes that resemble boxing shoes and bowling bags. 

Menswear moves forward with a mindful approach to meet the demands of a new consumer. Conscious designs embrace sustainability and rise to the higher expectations of a world already saturated with product.

The future of apparel is being shaped by present experiences. Going forward, womenswear will be designed with a mindful approach to meet the needs of an increasingly conscious consumer.